Marketing


Professional photography and Videos

The process of purchasing a home is an extremely visual one and we understand just how important it is to properly present your property to potential buyers.

Each listing will receive a full colour, multi-picture tour, with professional photographs which will be uploaded onto all public MLS sites, RE/MAX sites, as well as my own website.  Suitable listings will also receive cinematic like videos including aerial footage from some of the most innovative and experienced videographers in the business.

These elegant visuals illustrate the finest features of your property, enticing prospective home buyer’s and leaving your property top of mind in their search.

Custom Property Brochures

Home buyers receive, and must sort through an abundance of information in their search for a new home, so providing them a professional, and effective brochure that separates your home from the crowd is paramount.

These minimum four page, high quality, full color, magazine like brochures will contain professional photos, professional floor plans, and detailed information about your home and neighborhood which will be distributed at Open Houses to potential buyers.

Professional Measurements and 2D or 3D Floor Plans

Arrangements for professional third party measurements will be made which will assist in the creation of computerized floor plans in order to aid potential buyer’s in their visualization of the home’s layout, while also providing an accurate and legal representation of your property.

Comprehensive Online Strategy and Web Presence

Approx. 90% of buyer’s start their property search online, so it is crucial that your home receives maximum market exposure and is shown prominently amongst competing properties. Below are only some of the websites that will be used to market your home:

-RE/MAX's International website which is available in 48 languages and includes access to China, RE/MAX's national website which is the second most visited site for real estate in Canada (our goal is to surpass Realtor.ca in 2016), our own brokerages website, and The RE/MAX Luxury Collection website for qualified listings.

-Multiple Listing Service (MLS)®,REALTOR.ca, REW.ca, and JoshMulherin.com.

-Unique and Property Specific Websites are also created for qualified properties.

-Thousands of of other Real Estate Websites through Reciprocity.

Social Media has also become an extremely useful, and relevant tool in gaining maximum exposure to many of today's most influential real estate intender's.  Some of the platforms that will be used to artfully share your property include Facebook, Instagram, LinkedIn, Twitter, Google+, Pinterest, and YouTube.

Exclusive Agent’s Opens and Public Open Houses

Each new listing is emailed and distributed to our extensive database and network of the cities foremost Real Estate brokerages and leading agents. These listings are also promoted within our own RE/MAX Metro Vancouver Properties groups eight offices and our over 600 associates and their qualified buyers. Our RE/MAX Metro Vancouver Properties Group is the #1 RE/MAX Sales Group Worldwide, so with this distribution you can be sure that your property is receiving maximum exposure.

An Exclusive Agent’s Open will be held during the first week of the listing to promote your home to local REALTORS® and allow them to preview it for their potential Buyers, and with your approval, public Open Houses will be hosted (by me personally), at regular intervals during the listing period with a highly visible RE/MAX “For Sale” sign with the industries most recognizable trademark placed in the most prominent position possible on the property

Print Media

Even though the majority of new home searches are now started on line, there are some buyer’s that still search by way of more traditional print media advertising, so in order to ensure that we are maximizing exposure and also capturing that audience print media will be incorporated into your homes marketing plan.

Depending on the characteristics of your home a property specific print media marketing plan will be put in place to suit your home, ranging from local newspapers, magazines, and neighborhood mail outs, to international print media.

Home Staging and Design

Home owner's universally look to achieve the highest price for their property in as little time as possible.  Home staging helps achieve these goals.  Studies have shown that staged homes sell significantly faster, and typically earn a substantial return on that investment.

Staging a home separates it from the majority of competing properties by assisting buyer's with visualizing the home's true potential, creating an environment that allows them to imagine themselves living there.  Our team of staging and design experts understand the differences in market conditions, neighborhoods, and property types taking into account current trends and the preferences of your target market of buyers.

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